Blondes vs. Brunettes Tackling Alzheimer’s Press Release

Blondes vs. Brunettes Tackling Alzheimer’s

Benefiting the Alzheimer’s Association National Capital Area Chapter

FOR IMMEDIATE RELEASE

Contact: Judy Mayka 585.315.6161 Ryan Triplette 202.320.1706

Judy.mayka@gmail.com dcbvb09@gmail.com

Washington, DC (October 26, 2009) — Washington is full of rivalries; politics, sports, socialites you name it there is a battle brewing, but none compare to the age old rivalry of Betty versus Veronica – Blonde versus Brunette.  This battle of the ages brings together brilliant brunettes and bombshell blondes for an important cause; to raise attention and funds for the Alzheimer’s Association National Capital Area Chapter.

Blondes vs. Brunettes was created because the devastating disease affects so many people. Over 10 million Baby Boomers – our parents and grandparents – will develop Alzheimer’s. And there hasn’t been enough information about Alzheimer’s shared with young adults, which is alarming given the rising percentage of people as young as their 30’s and 40’s being diagnosed. Since its inception in 2005, Blondes vs. Brunettes has raised over $150,000 for the Alzheimer’s Association National Capital Area Chapter.  This unique charity has brought many of the District’s most prominent young women leaders together to raise awareness about the disease.  This year Blondes vs. Brunettes is proud to launch a national campaign, including more than 10 cities across the country hosting their own tumble of the tresses. In four years, BVB has grown to six cities and has raised over $750,000 combined for the Alzheimer’s Association.

“The football season is in full swing and why shouldn’t blondes and brunettes get to have some fun,” says Ryan Triplette, Blondes vs. Brunettes Co-Creator and 2009 Chair.  “We know this game won’t cure anyone today or tomorrow but Blondes vs. Brunettes is a creative and fun opportunity to bring together young women committed to helping those with Alzheimer’s.  As this game grows with participants and donors and in cities around the country, it will raise awareness and commitment to finding a cure.”

BvB Founder Sara Abbott added, “I lost my father over a year ago to this horrible disease.  When I began this event with friends he was my inspiration and I continue to dedicate my efforts to his memory.  It is my hope that we can exceed our 2009 financial goal of $100,000 and that one day we’ll live in a world without Alzheimer’s disease.”

DETAILS: Join us for Game Day and be sure to donate to Team Blonde or Brunette by going to www.blondesvsbrunettes.org

Saturday, November 14, 2009: Game Day followed by Victory Party

George Washington University

Mt. Vernon Campus 2100 Foxhall Rd NW Washington DC

Kick-off at 1:00 PM, Victory Party at 4:00 PM

For interviews, contact the individuals above.  For more on Blondes vs. Brunettes and their efforts, visit www.blondesvsbrunettes.org.

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Blondes vs. Brunettes (www.blondesvsbrunettes.com) is an event that exists to raise awareness among young professionals of Alzheimer’s disease while raising funds to provide programs and services – at low or no cost – to area residents. Blondes vs. Brunettes promotes a brain-healthy lifestyle through exercise, which is essential for maintaining good blood flow to the brain as well as to encourage new brain cells. Blondes vs. Brunettes was founded in 2005 in Washington, DC.